A bold Spanish hot sauce brand built for global heat
Spanish heat, unapologetically loud
Mátame is a Spanish hot sauce brand created for international markets. I developed the full visual identity and packaging system, building a brand that feels intense, expressive and impossible to ignore. The name sets the tone from the start. Dramatic, bold and emotionally charged. Oversized typography, high contrast color blocking and raw illustration create instant shelf presence, while the skull and screaming mouth graphics translate heat into something visceral and visual.
A statement brand for global markets
The result is a brand that balances cultural attitude with commercial clarity. Mátame captures the expressive intensity often associated with Spanish character and translates it into a contemporary visual language that resonates internationally. The system allows clear differentiation between heat levels while maintaining a cohesive identity. More than a sauce, it becomes a statement product designed to compete confidently on a global stage.
