Shaping a Global Tech Identity Across Every Touchpoint

Introduction

Establishing a Clear Visual Direction

AnyDesk is a global remote desktop software used across platforms and industries. My work focused on evolving the visual identity and exploring how the brand could expand more cohesently into web and product environments. I contributed to campaign development, website redesign and UX/UI explorations that aimed to strengthen clarity, hierarchy and visual impact. Beyond execution, the objective was to rethink how the brand could scale visually across different digital touchpoints.

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Part 1

Website

AnyDesk Website Pricing table comparing Basic, Best Value Basic, and Advanced plans with features and monthly costs of 14.90€, 29.90€, and 79.90€ respectively.

First step of AnyDesk's webpage configurator asking how many users should have an AnyDesk account, with options for Single User, Small Team, Large Team, and Customized needs.

Part 2

Product

User interface of AnyDesk remote meeting software showing user address, device statuses, and meeting schedules for users with options to create or start sessions and meetings.

AnyDesk dark mode chat application interface showing conversations with multiple contacts and a text input area at the bottom.

AnyDesk screen of a meeting app showing user address, remote address input, and multiple devices with online and offline status for users.

Digital advertisement for AnyDesk remote software displayed on a vertical screen in a subway station with a moving train in the background.

Part 3

Brand // Marketing

Black T-shirts design for AnyDesk's; front has AnyDesk's isotype, back has multiple horizontal white arrows that represents speed with text 'No bullshit, just coding'.

AnyDesk's Social Media template designs. Collage of images and text blocks featuring portraits, people using laptops, cycling, and placeholder text with red, black, and white design elements.

AnyDesk's Photography Styles. Collage of nine images showing people using laptops and mobile devices, cityscapes at night, and groups collaborating in office and outdoor settings.

Results

Exploration, Direction and System Thinking

The outcome was a clearer, cooler and more structured visual identity that influenced the broader design output of the company. By defining the look and feel at a foundational level, I helped create a visual framework that other designers could build upon consistently. This work reflects not only hands-on design, but art direction and system thinking within a global technology environment.